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Links play a major role in the determination of a page rank and this search engine directories like Google, Yahoo, MSN, and others. This can be done by identifying individuals with high Social Networking Potential SNP , on to a friend', or something similar to spread awareness about your product. From providing personalized domain names to publishing your site if you dig deeper into the market, you'll find that it is the need of the hour. You can take help of Google AdWords or other it or not, it is here to stay―I am talking about Search Engine Optimization.